4.1 Pioneering Products

This is an extract from a film about ‘Tabletop Travels’; one of the six prototypes developed through collaboration between co-researchers, artists and creative technologists. It’s a box designed to transport people who cannot easily get out, through the tastes, smells and stories of a foreign place. For the first prototype box this took the form of an Indian meal. This idea was originated by co-researcher Jeanne Ellin and brought to fruition with Stand+Stare, 91 Ways and Alive Activities, as well as co-researcher Clare Finnimore. You can hear more about the next chapter for Tabletop Travels in ‘Creating Value’. CTC has aimed to create new business models that will deliver pioneering products. To that end, a specialist advisor, Gill Wildman, worked with the prototype teams to consider business models for scaling up. The second film is an extract of her talking about her work with CTC. One of the prototype projects is now developing combined kits and facilitated online workshops; another is creating a toolbox for community organisations; and another a rig for interactive books that could tour libraries. Considering new kinds of enterprise, commercial or social, is vital, not just for these six prototype projects, but more generally when it comes to innovating healthy ageing cultural products. Prototyping the business model alongside the product means we can open up new markets and deliver new opportunities for cultural engagement. 

To view this film in full, and films about other prototypes, please click here.