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When it comes to innovation, all the Social Behavioural Design Research Programme projects, of which CTC is one, have a mission which brings together business and academia. The point of co-design and creating connections is to develop a space in which innovation can happen with older people at the heart of the process. This project has pushed the boundaries, not only in terms of developing new businesses, products and services, but also in encouraging new kinds of relationships, new modes of evaluation and involving older minoritised adults in all aspects of research.