As our population ages, the wellbeing of older people is increasingly coming to the attention of policy makers. Supporting physical and mental health and addressing quality of life issues is a matter for the public sector, including offering opportunities for older people to live rich cultural lives. But it is also an opportunity for businesses, for whom our findings are highly relevant. CTC has learnt that putting older minoritised adults at the centre of cultural activities brings with it enhanced wellbeing for all of us. The Impact Stories in this theme are based on the findings and recommendations of our policy report.